SHORT STORIES
by Robin Gagne
6/18/2017 1 Comment Marketing: CommunicationMarketing is all about familiarity. Done right and the marketing is so deeply engrained it controls behaviour. Brand loyalty. They repeat the message. You repeat your purchasing pattern. It’s simple. I like simple because it’s incredibly complex. Done right and looking at a box of Rice Crispies will bring me back to my childhood with a Snap, Crackle, & Pop. Cold milk over a fresh bowl.
So how is marketing and culture related? Well we’ve all been branded culturally. Worldviews are passed on and hard thing to change. You know the internet? It’s an echo chamber of values, thoughts, & perspective. Each sorted by algorithms. A potential problem. Divisive. Yet, our digital accents speak on same things differently. It’s interesting. Marketing shows the irony. We all need clothes. Simple. Yet, we dress differently. That’s the complexity I’m interested in. If you’re interested too I would recommend reading up on Meme theory. Yes, memes. A meme is an idea, behaviour, or style that spreads from person to person within a culture. A shuttle of cultural characteristics. Subconscious marketing. Spiral Dynamics gives insights into these various value systems, or memes. They are descriptions of our invisible motives described by color. Intrinsic motives strongly determine perspective, thoughts, emotions, actions and avoidance mechanisms. They can be expressed through speech. Memes are important when marketing ideas door-to-door. It's important for communication. Instead of focusing on clothing style; I focus on cultural keywords. It's important while canvassing for the Ancient Forest Alliance. Certain neighborhoods care less about community and more about innovation. Some care less about the environment and more about the economy. So, I speak the same thing differently. I market the idea to the value system I think is present at the time. It’s a small but important component to my job. If I get it right? They get involved. They donate. Or, they Volunteer. Understanding this is also important when communicating today. The internet is filtering us into cultural bubbles. Each with its own unique perspective. I’m looking for the bridge. How can I connect to you through dialogue? It’s all part of the craft I suppose. Can you let me know how I did? Was the article interesting, easy to read, or did it suck? Your thoughts are important to me so let me know in the comment section below.
1 Comment
Bernadette Armour
6/22/2017 01:52:29 pm
I really enjoyed your article on marketing. A good marketing strategy lures the customer in without them even really knowing it. They must learn how to engage the consumer in a way that speaks to them and makes them want to buy their product. This cannot be an easy task.
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Robin Gagnewww.ottersidemedia.com/collages.htmlIs a British Columbia based freelancer. He offers cheap services for online writing, editing, and copywriting. Check out the Marshall McLuhan series, essays, and collages also found on the website! He sets high standards for the content he produces but recognizes that he's new. Drop this recent UVIC graduate a job offer @ ottersidemedia@gmail.com ArchivesCategories |