SHORT STORIES
by Robin Gagne
7/25/2017 2 Comments IntroductionHows it going?
I’m doing fine, thank you. It’s just that out of increasing complexity arises simplicity. So when I look at simple things they become complex. Let’s break it down. Take Canada for example. It’s a country. But, it’s comprised of 8 provinces and 3 territories. Divided into multiple ethnicities and nationhoods. Canada has a population of 39 million individuals. Each individuals has a relatively unique system of loves, values, & fears. What do you enjoy doing? I like soccer. I also like writing. It’s fun. Philosophy is another passion of mine. Aren’t we all human? Totally. But, the experience of that is complex. There are roughly 6,500 different languages between 7.5 billion of us. Four billion without internet. Simply, we all need clothes but dress differently. I keep this in mind while marketing. Our needs are common; our solutions aren't. Maximizing conversion is about finding simple categorical definitions and then breaking it down. When canvassing for the Ancient Forest Alliance we look for those interested in the environment. Are you interested in habitat protection, hiking, outdoors, nature conservancy, old-growth forests? Then we probably share the same values. Canvassing requires I focus on what makes each door potentially different. Despite them being the same. The trick is communicating shared values. Sometimes it is an accent. A slight shift between neighbourhoods. Maybe you value innovation over community or the economy over ecology. I have to gauge this within two or three questions. In an earlier post I mentioned meme theory that helps break it down more. Online the process is more refined. Algorithms hone in on the individual and can get very specific. Is that a bad thing? In a way the internet reflects and responds to your values and needs. Marketers try to figure them out then algorithms hand it out. These algorithms give us the power of self-curation. Collectively we act as the editors for major news corporations that act as platforms for advertisements. But, if you don’t know how to use the tools you are the tool. It’s largely automatic. We choose what to see then its reflected & reinforced. You are either aware of that or you aren’t. My goal? I want to make sure that what you are reading is interesting. Currently, I’m focusing on Facebook to share my thoughts. If you enjoy the post can you like my Facebook page? It let’s me know what’s working and what isn’t. Also throw your thoughts in the comment section. I’d love to hear them.
2 Comments
Arielle
7/26/2017 11:38:02 pm
Love it. Thanks for spinning it out so fluidly and yet still, stopping to make me think. 🙂
Reply
Riger
7/28/2017 09:19:16 am
Interesting . Love the if you don't know how to use the tools you are the tool.
Reply
Leave a Reply. |
Robin Gagnewww.ottersidemedia.com/collages.htmlIs a British Columbia based freelancer. He offers cheap services for online writing, editing, and copywriting. Check out the Marshall McLuhan series, essays, and collages also found on the website! He sets high standards for the content he produces but recognizes that he's new. Drop this recent UVIC graduate a job offer @ ottersidemedia@gmail.com ArchivesCategories |