7/26/2018 1 Comment July 26th, 2018Hows it going?
I’m doing fine, thank you. It’s just that out of increasing complexity arises simplicity. So when I look at simple things they become complex. Let’s break it down. Take Canada for example. It’s a country. But, it’s comprised of 8 provinces and 3 territories. Divided into multiple ethnicities and nationhoods. Canada has a population of 39 million individuals. Each individual has a relatively unique system of loves, values, & fears. What do you enjoy doing? I like soccer. I also like writing. It’s fun. Philosophy is another passion of mine. Aren’t we all human? Totally. But, the experience of that is complex. There are roughly 6,500 different languages between 7.5 billion of us. Four billion without internet. Simply, we all need clothes but dress differently. I keep this in mind while marketing. Our needs are common; our solutions aren't. Maximizing conversion is about finding simple categorical definitions and then breaking it down. When canvassing for the Ancient Forest Alliance we look for those interested in the environment. Are you interested in habitat protection, hiking, outdoors, nature conservancy, old-growth forests? Then we probably share the same values. They're just expressed differently. Canvassing requires I focus on what makes each door potentially different. Despite them being the same. The trick is communicating shared values. Sometimes it is an accent. A slight shift between neighbourhoods. Maybe you value innovation over community or the economy over ecology. I have to gauge this within two or three questions. In an earlier post I mentioned meme theory that helps break it down more. Online the process is more refined. Algorithms hone in on the individual and can get very specific. Is that a bad thing? In a way the internet reflects and responds to your values and needs. Marketers try to figure them out then algorithms hand it out. These algorithms give us the power of self-curation. Collectively we act as the editors for major news corporations that act as platforms for advertisements. But, if you don’t know how to use the tools you are the tool. It’s largely automatic. We choose what to see then its reflected & reinforced. You are either aware of that or you aren’t. We may focus on our differences forgetting what's in common. I may dress up in a button up; you may dress in a tank top. You may eat vegan options; while I eat meat. You may want a strong community by promoting economic develop; while I want a strong community that protects the environment. I can become entrenched in our difference. However, there is a need to see that difference is based off of what is common. Often this comes as a common need, or problem. My high school principle used to say life is a mosaic. That it is the fragments when brought into relation with each other that form a picture. Not any one piece. Being in an inter-disciplinary organization shows the achievement of bringing different perspectives to a common need, issue, or problem. They create a picture, or mind map, or better understanding that then allows us to move forward together. Our era is ripe with perspective. However, sometimes common ground is hard to find or is non-existent. What then? I don't know. Maybe that's where you come in.
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9/11/2020 07:59:39 pm
Terrorist attacks are going to be the biggest challenge for the next administration. I think that they have done all sorts of bad things, and I do not want to see them do anything more. We need to go and understand what the people need to do in order to make a change in this life of ours. We really need to understand what life is all about. We need to show them that lives matter, so let us all stop the terrorists.
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AuthorRobin Roger Gagne is a freelance writer, web designer, and SEO wizard. Archives
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